Get the Taps Flowing! (Within the eBooks on Demand Project)

Vol.3,(2011)
Special issue 2011

Abstract

This paper describes the Roztočte pípy! exhibition of rare prints from the field of brewery, campaign Give old books new life! and other marketing activities connected with the eBooks on Demand (EOD) project in the National Technical Library (NTK). First part of this paper presents NTK´s approach to sponsors´ digitization. Second part describes the exhibition oriented to the brewing and the influence of beer on Czech culture. Moreover it pictures promotional materials dedicated to the exhibition and EOD Open day.


Kateřina Kamrádková

Národní technická knihovna v Praze

Keywords:
digitization; e-books; rare books; libraries; marketing; exhibitions
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