Management and Marketing of Information Services at the Institute of Information Studies and Librarianship (Faculty of Arts, Charles University in Prague)

Vol.5,(2013)
Special issue 2013

Michaela Dombrovská

https://doi.org/10.5817/ProIn2013-3-7

How to Cite:
Dombrovská, M. (2013). Management and Marketing of Information Services at the Institute of Information Studies and Librarianship (Faculty of Arts, Charles University in Prague). ProInflow, 5. https://doi.org/10.5817/ProIn2013-3-7
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Abstract

Article deals with the practical applications for teaching the fundamentals of management and marketing of information services. The specifics of information services are defined in terms of the classical division of services in marketing and management in the context of information science and librarianship. The information overlaps of management and marketing are discussed; with particular emphasis on communication and information sharing. The article contains practical examples of teaching management of information services and marketing of information services at the Institute of Information Studies and Librarianship (Faculty of Arts, Charles University in Prague).


Michaela Dombrovská

Ústav informačních studií a knihovnictví
Univerzita Karlova v Praze, Filozofická fakulta
U Kříže 8
158 00 Praha 5-Jinonice


Keywords:
management; management of information services; management of information flows; marketing; marketing of information services; communication; information sharing
References

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