Podnikatelské aktivity Baťova koncernu na konci třicátých let
Roč.57,č.1(2010)
Abstrakt
Klíčová slova:
strategy of Baťa at the end of 1930s; organised relocation abroad of Baťa employees; preferred destinations
Stránky:
49–63
The commercial activities of the Baťa koncern at the end of the 1930s
This study concerns the commercial activities of Baťa in the late 1930s. The analysis covers the main flow of investments in the context of the difficult international situation. Furthermore, it examines the activity of each human resource centre and interprets the internal and external factors that influenced the range and form of employees' relocation abroad.
strategy of Baťa at the end of 1930s; organised relocation abroad of Baťa employees; preferred destinations
49–63