Univerzitní dědictví jako nástroj pro rozvoj univerzitní značky

Svitlana Muravska; Ivan Stasiuk

doi:10.5817/MuB2020-2-1

Univerzitní dědictví jako nástroj pro rozvoj univerzitní značky

Roč.9,č.2(2020)

Svitlana Muravska Ivan Stasiuk

https://doi.org/10.5817/MuB2020-2-1

Trvalý odkaz (handle):
http://hdl.handle.net/11222.digilib/143585

PDF (angličtina)

Abstrakt

Univerzity jako společenské instituce v současnosti procházejí krizí. Mění proto své aktivity a nasazují všechny dostupné prostředky, aby uspěly v dlouhodobém nelítostném konkurenčním boji o studenty. V poslední době začalo být univerzitní dědictví vnímáno jako užitečná pomůcka v rámci těchto aktivit. Muzea a sbírky, včetně muzeí univerzitní historie, fyzické prostory a nehmotné dědictví představují prvky, které mají specifický vliv na formování obrazu univerzity. Článek se zabývá významem univerzitního dědictví v rámci strategie institucí vyššího vzdělávání při získávání studentů a prezentuje způsob, jakým univerzity v sedmi regionech na západě Ukrajiny využívají své dědictví na podporu, propagaci a vytváření jedinečné univerzitní značky

Klíčová slova:
univerzitní dědictví; muzeum; sbírka; nehmotné kulturní dědictví; univerzitní značka

Stránky:
2–9

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