Dual aspect of social knowledge : a case for religious alternation

In this paper I discuss the mechanism of commitment to a specific world-view system. This mechanism is developed upon the theory of social representation as well as concepts of cognitive psychology. The essential argument of paper is based on assumption of mutual influence of an individual and a group established by a conversation and argumentation. The new-comer intervene in common discussions about everyday issues shared in gossips, sayings, etc. as well as doctrinal principles that are communicated in a logically coherent way. Next, the resulting commitment to a specific group and its world view is developed upon the mutual connection of one's past experiences and memories and reflexive concepts presented by the group. This mechanism is outlined on the grounds of social psychology when discussing the mutual connection of Serge Moscovici's consensual and reified universe and it was further connected to individual view when presenting two specific modes of thinking – experiential and rational system – which as I argue refer to the relation of knowledge in consensual and reified universe. The motor for a commitment is established in the moment, when a specific life issues are comprehended in the light of reflexive terms of doctrine.