Translating the translated : the evergreen classics storm the publishing market again

Vol.35,No.1(2009)

Anna Cetera

Stable URL (handle):
http://hdl.handle.net/11222.digilib/105120

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Abstract
The paper aims to discuss both the reasons and the corollaries of the newly emergent tendencies in the publishing market based on retranslations of well-acknowledged literary masterpieces. In particular, the paper points to the increasing number of publishing series and individual translations heralded as "re-discovered" classics, and associated phenomena such as: the advertising policies focused almost entirely on the properties of the new rewritings, the increasing focus on a literary translator whose novel and experimental propensity frequently overshadows the status of the original text, and the specificity of adopted (meta)translation strategies which ostensibly reveal the arbitrariness of the translation by e.g. deliberately subverting earlier translations, interpolating interpretive hints, and provokingly revealing the presence of a translator as a self-conscious agent and mediator of meaning.

Keywords:
literary translation; publishing market; retranslation; metatranslation

Pages:
103–114
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