Consciousness deficit of the genre, stylewording, and "multimedial reader" in the areal
Vol.2,No.2(2009)
Abstract
Pages:
51–60
The author devoted the problems with reading in local and global sphere. There are many academie disciplines which deal with issues of text, but in most cases they focus on two distinct levels of text reception: linguistic and semiotic. The contemporary addressee of any text is inereasingly under the influence of the mass media, multimedia and the combination of text, picture and sound. The studentsa re so heavily influenced TV elips, games and www. The advertisement and their ever faster lifestyle that they are losing their sense of the word, of diction, abstraction, metaphor and synonym in texts. At our millenary fairy-tale and advertisement is the counterbalance of contemporary tendency towards "interiour nonverbal dialogue" with stereotypes of foreign fairy-tales and short stories in TV and www.
51–60
References
Lepilová, K.: "Multimedial Reader" and Videodiagnostics "Have a Talk with us" (research in the years 1986-1999). Unity and Diversity in Literary Development. The Central European Conference on Reading. Bratislava 2000, s. 80–81.
Lepilová, K.: Dynamika řečové a literární komunikace ("Multimediální čtenář"). FF OU, Ostrava 2002.
Lepilová, K.: The acceleration of linguistics communication, non-readership and the multimedia sphere (the addressee – text and picture – translatology). Perspectives on Interpreting. Ed. G. Garzone, P. Mead, M. Viezzi. Forli 2002.
Lepilová, K.: Text, obraz, zvuk ("Vyprávějte si s námi!"). Ostravská univerzita, Ostrava 2004.