Printed media in social networks environment

Vol.4,No.1(2012)
Internet social networks

Abstract

Article is focused on print media market, online news and social media. In a brief introduction is explained situation in Czech media environment where influence of online news increase every year to the detriment of traditional media especially newspaper. Original survey presents behaviour and habbits of social networks users. Research then analyzes how Czech newspaper and magazines use social networks. On foreign media examples are demonstrated new attitudes to journalism in social and crowdfunding networks. In last part it brings best practices and some recommendations for communication and monitoring in social media.

 

Michal Ischia

Respekt
Vysoká škola ekonomická v Praze

Antonín Pavlíček

Vysoká škola ekonomická v Praze


Keywords:
journalism; print; media; social networks; social media; Respekt magazine; Facebook; Twitter
References

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