Web 2.0 as Imaginaire or to the Criticism of the Ideology of the New
Vol.4,No.1(2012)
Internet social networks
The term “web 2.0” – emerged in mid 2000s – has become significantly influential in the field of marketing and web business, however social sciences adopted rather it with hesitation. This paper illustrates sharply critical reaction of some new media scholars, who refused “web 2.0” as an ideological tool created to promote resurrection of web-related “post-dotcom” business activities. The critical debate on “web 2.0” serves here as an example of power-sensitive application of critical theory on novelty sublime surrounding new and substantial technological innovations.
Jakub Macek
Fakulta sociálních studií MU
Web 2.0; critical theory; imaginaire; ideology; novelty sublime; surveillance
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