Web Memetics – How to map Internet memes in Blogoshpere and Social Networks

Vol.4,No.1(2012)
Internet social networks

Barbora Buchtová

https://doi.org/10.5817/ProIn2012-1-9

How to Cite:
Buchtová, B. (2012). Web Memetics – How to map Internet memes in Blogoshpere and Social Networks. ProInflow, 4(1). https://doi.org/10.5817/ProIn2012-1-9
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Abstract

The paper presents the Internet as a network of "memes". Memes in this environment cirkulate, mix, mingle with each other, and replicate. The biggest repository of memes are various blogs and online social network like Facebook, MySpace, LinkedIn, Twitter, Last.fm and many more. In this paper I try to describe what is the diversity of memes, which are spread, and how can be these memes classified. Another part deals with the question of how can we capture and reflect the move and behavior of memes in social media environments.

One of the possible solution of this problem offers web memetics, which develops a methodology consisting of a succession of several steps that complement each other. Web memetics is created by Limor Shifman and Mike

Thelwall. This methodology combines extensive web search with quantitative and qualitative analyzes, and tries to assess and identify:

a) different versions of the meme,
b) its online evolution and
c) its impact on the Web and its presence in various languages on the Internet.

In my article I will try to explain different methods of Web memetics and enhance them of knowledge of network theory and Blog ontology created by Amadeu Compos and Renate Dividino.Thanks to network theory, Blog ontology and Web memetics I decribe blogosphere and online social networks as a complex system consisting of many interrelated elements and relationships.

I will try to show the various online tools that are useful for methods of Web memetics. I also will try to drow an ideal tool that could map and analyze the movement of "internet memes" in the blogosphere and online social networks.

 

Barbora Buchtová

Kabinet informačních studií a knihovnictví, Filozofická fakulta, Masarykova univerzita v Brně


Keywords:
Internet memes; Memetics; Classification of memes; Blogs; Blogosphere; Social networks; Network theory; Blog ontology; Web memetics; Internet tools; Monitoring
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