Mystery Shopping Topic Research in Libraries

Vol.5,No.2(2013)
Autumn issue 2013

Abstract

The article summarizes the results of research, which was performed by students of Masaryk university in Brno for project MyS3 – Mystery shopping in libraries. The research was focused on the interest of directors and other library staff in application of mystery shopping in their libraries.  Further reveals whether libraries and their management consider assessment of service important and if they are interested in it. The research also found out general awareness of mystery shopping research method. Online inquiry questionnaire was used as method of research.

 

Magdalena Jirásková, Monika Machovská, Tomáš Messerschmidt, Anna Mikulášková, Hana Ohlídalová

Kabinet informačních studií a knihovnictví, Filozofická fakulta, Masarykova univerzita v Brně

 

Keywords:
mystery shopping; libraries; library directors; librarians; quality of services; research methods
References

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