To the problem of stereotypization in media discourse

Vol.26,No.4(2016)

Valerìja Oleksandrìvna Bìlošyc'ka

Stable URL (handle):
http://hdl.handle.net/11222.digilib/136016

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Abstract
The article presents comparative analysis of contextual meanings of toponyms Ukraine, France and Great Britain in media discourse. The analysis is based on materials extracted from three political weekly magazines in Ukrainian, French and English languages. The micro contexts of toponyms are identified with the help of various statistical techniques under the view of associations with the names of these countries. These contexts show the specifics of collective communicative personality of authors (journalists or politicians). These contextual associations demonstrate the existence of stereotypes about "us" and "they" in the author's mentality and actually serve as a background for the formation of auto-stereotypes and hetero-stereotypes in the collective unconsciousness of certain ethnic groups.

Keywords:
toponyms; ethnic auto-stereotypes and hetero-stereotypes; communicative personality; media discourse

Pages:
5–16
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