Преводът на паратекст (филмовата титрология и преводът)

Neda-Marija Panajotova

doi:10.5817/OS2025-1-9

The translation of paratext (film title and translation)

Vol.35,No.1(2025)

Neda-Marija Panajotova

https://doi.org/10.5817/OS2025-1-9

Stable URL (handle):
http://hdl.handle.net/11222.digilib/digilib.83761

PDF (Bulgarian)

Abstract

The article examines the challenges of translating film titles. As a special type of onyms, film titles have their own structure and rules to which they are subject. By translating titles, the translator also translates part of the culture and aesthetic ideas, so the differences between the audiences of one or another film are important when choosing an appropriate translation of a title. The choice of translation strategy is determined both by the specificity of the source text and by the need for pragmatic adaptation of the text, therefore sociocultural influences force the translator to adapt and omit those elements that will not be understood or accepted in the receiving culture. The article examines the translation of titles of three English-language TV series into Bulgarian, in which the film titles contain cultural references, idioms, catchphrases, references to books and music or slang, which may not have a direct translation or equivalent in another language.

Keywords:
paratext; film; titles; equivalence; adequacy; filmonym

Pages:
89–107

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