Dezinformácie v ére digitálnej transformácie

Generatívna AI ako nástroj tvorby rizikového syntetického obsahu – prípadová štúdia a strategické riešenia

Roč.16,č.1(2024)

Abstrakt

Účel – Príspevok skúma rastúci fenomén generatívnej AI a jej vplyv na tvorbu a šírenie dezinformácií, falošných správ a deepfake obsahov v internetovom prostredí. Cieľom je poskytnúť komplexný pohľad na výzvy spojené s neetickým využívaním generatívnej AI a predstaviť strategické riešenia tohto problému.

Design / metodológia / prístup – Hlavnou použitou metódou bola deskriptívna prípadová štúdia s prvkami explanácie a explorácie, ako čiastkové metódy boli využité obsahová analýza jednotlivých prípadov, indukcia a interpretácia zistení.

Výsledky – Prípadová štúdia ukázala, že generatívna AI predstavuje významný nástroj v rukách šíriteľov dezinformácií a misinformácií. Schopnosť AI generovať presvedčivý a vizuálne čoraz ťažšie rozoznateľný obsah od skutočnosti umožňuje bezprecedentnú manipuláciu s informáciami. Zistenia prípadovej štúdie majú dôležité teoretické aj praktické implikácie. Teoreticky rozširujú pochopenie dynamiky medzi technologickým pokrokom a jeho vplyvom na spoločnosť. Prakticky poukazujú na urgentnú potrebu aplikovania technologických, právnych a intelektuálnych riešení. Limity štúdie sa týkajú možnej subjektivity pri výbere prípadov a interpretácii dát.

Originalita / hodnota – Príspevok poskytuje komplexný pohľad na problematiku neetického využívania generatívnej AI na tvorbu a šírenie dezinformácií a deepfake obsahov v internetovom prostredí. V rámci riešení problematiky príspevok navrhuje potrebu zavedenia prístupu zameraného na kombináciu technologických riešení, právnej regulácie a intelektuálnych prístupov.


Klíčová slova:
generatívna umelá inteligencia; dezinformácie; falošné správy; deepfake; syntetický obsah
Biografie autora

Tomáš Mirga

Katedra knižničnej a informačnej vedy, Univerzita Komenského v Bratislave

Tomáš Mirga je interný doktorand na Katedre knižničnej a informačnej vedy na Univerzite Komenského v Bratislave. V kontexte svojej akademickej činnosti sa orientuje na problematické oblasti online prostredia, akými sú informačné bubliny, dezinformácie, fake news a deepfake obsahy. Z hľadiska širšieho zamerania sa venuje informačnej etike, informačnej a mediálnej gramotnosti, sociálnej psychológii, kognitívnym skresleniam, sociálnym médiám a umelej inteligencii.

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