No Longer Afraid of Library Marketing
Vol.3,(2011)
Special issue 2011
Abstract
Keywords:
social media marketing; libraries; public relations
Experience, mistakes, surprises, opinions, visions and even naive ideas of a small, unexperienced librarian who started to do marketing and PR in a university library. She never read Kotler, but she doesn't imagine a mixed drink when she hears the phrase "marketing mix". Each of her statuses on the library FB page is influenced by how well she slept.
Olga Biernátová
Knihovna Univerzity Tomáše Bati ve Zlíně
social media marketing; libraries; public relations
Copyright © 0 ProInflow