Vienna sees it differently : and how does Brno see it?

Vol.29,No.1(2015)

Tereza Frimmerová

Stable URL (handle):
http://hdl.handle.net/11222.digilib/134717

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Abstract
The paper presents a part of the Vienna's Gender Mainstreaming project – the campaign called 'Vienna Sees It Differently', the reactions and opinions of German and Czech native speakers to this problem. The purpose of the campaign is to introduce fixed visual habits in a new light. The roles of men and women connected with the well known pictograms in Vienna's buses, trams and underground will be changed. The campaign should compel people to thing and speak about the problems. During spring and summer 2014 there was an interview given by 200 German and 200 Czech native speakers. The results how do they perceive the gender changed pictures and what do they think about it will be also presented in this paper.

Keywords:
gender; gender linguistics; mainstream; non-verbal communication; pictograms; project Wien sieht's anders

Pages:
77–90
References

BUCHMAYR, Maria, FALZEDER, Marion. Geschlechtergerecht in Sprache und Bild. Johannes Kepler Universität Linz : 2009. S. 21 ff.

HAUSBICHLER, Beate. HEINZ Andrea. Wien sieht's anders. In Die Standard [online]. Zit. [2014-03-12]. http://diestandard.at/2695627?_slide=1.

JUNEK, Jan. Vizuální komunikace Dopravního podniku města Brna. MU Brno. 2012. S. 43.

LACKNER, Marianne, WEHSELY Sonja. Wien startet Kampagne zu Gender Mainstreaming In Rathauskorrespondenz [online]. Zit. [2014-03-12]. Zugänglich auf: http://www.wien.gv.at/rk/msg/2006/1214/010.html.

VALDROVÁ, Jana. Sprachkritik und Sprachmanagement im Deutschen im Vergleich mit dem Tschechischen. In: Spáčilová, L. / Vaňková, L. (Hrsg.). Germanistische Linguistik und die neuen Herausforderungen in Forschung und Lehre in Tschechien. Brno: FF MU, PF MU, 2008. S. 335–347.

WEHSELY, Sonja. Offizielle Interneteite von Sonja Wehsely. [online]. Zit. [2015-01-30]. Zugänglich auf: http://www.sonja-wehsely.at/zur-person.

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